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    1. 公司動態 加入收藏 網站地圖

      您好,歡迎進入臺群精機官網!

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      地址:深圳市寶安區新橋街道南浦路152號
      行業動態
      你知道為什么機床價格都不公開報價嗎?原因如下

      來源: 時間:2021-03-11 10:46:26 次數:

      在以前沒有那么方便的網絡,因此信息不通暢,對于一個企業來說,想要去銷售產品,如果全靠自己公司去開拓全國甚至全球的市場,那估計產品還沒賣出去一件,公司就黃了。因此中間代理銷售商就成了公司開拓市場的重要方式。

      目前來說,雖然互聯網很發達,但是在機床行業,客戶還抓在中間代理銷售商手里。

      在以前沒有那么方便的網絡,因此信息不通暢,對于一個企業來說,想要去銷售產品,如果全靠自己公司去開拓全國甚至全球的市場,那估計產品還沒賣出去一件,公司就黃了。因此中間代理銷售商就成了公司開拓市場的重要方式。


      數控機床


      因為中間代理經銷商對當地市場狀況,和市場購買能力了解的最為深刻;作為經銷商本身以經營為生存,更會細算帳,對于什么樣的顧客推介什么樣的產品,分析的更準確;作為行業的經銷商,大部分都是個體經營者,他們對待市場和工作的態度最認真,工作更敬業,會為自己的事業盡心盡力、費盡新機;經銷商不止是銷售產品的出口,也是生產商建立企業形象/商品形象,讓消費者產生購買欲望的信息載體??偸切蜗蟮慕涗N商能夠按照生產商的要求,提升購物環境的形象,重視消費者的感受和專業的服務技能,自然可以提升企業形象和產品形象,也比較容易得到消費者的認可。

      專家購買,選配或定制

      購買機床并不像購買生活用品,每個人自己看看說明對比一下,就能買了。因為機床的技術性太強,這就導致了買機床一般都需要請懂機床的專家來購買。而另一方面機床沒有統一標準配置,這也導致了機床根據客戶個性化的需求要么選配要么定制。尤其是非標機床,更是如此,所以這也是機床不能公開定價的技術原因。


      數控機床


      技術的保密

      上邊提到了機床是一個技術性很強的行業,同行業或競爭對手之間的配置也不盡相同,甚至是一種保密性資料。所以大多數機床的價格沒法一下子定論。

      避免價格戰

      其實機床行業,選機床最主要的是適合自己的,不能以機床價格的高低來衡量機床的好壞。你的需求不一樣,那就可能價格不一樣,如果公開價格,被同行知道,一旦惡意的價格戰,必然導致自己利益的受損,甚至整個行業都有影響。

      數控機床

      其實國內機床業的不明碼標價現象,說明了機床市場機制的不成熟。不過這主要還是時代的信息閉塞等局限性所致。隨著工業互聯網的發展,以及專業精準的機床供需對接平臺的出現,會慢慢完善這種不成熟。

      聯系我們

    2. 營銷熱線馮先生 139 2280 5359
      徐先生 136 0262 9173
      陸小姐 136 9980 4683
    3. 報修熱線 報修熱線:400 668 6559
    4. 郵箱 taikan@szccm.com
    5. 地址 深圳市寶安區新橋街道南浦路152號
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